Beer Jerk Run club is a running club based in Mount Eden / Maungawhau, Auckland. I’d spent some time with them and offered to create a new logo and branding for them so they can expand.

Initial research and exploration was kicked off with the leads of the club offering feedback. Afterwards the branding colours and rules were set up along with posters and tees.

The work of Sāmoan-Japanese artist Yuki Kihara reclaims the work of Paul Gauguin’s from a Fa’afafine (Sāmoa’s ʻthird gender’) perspective. This year, Kihara became the second New Zealander of Pacific descent to be invited to global Biennales.

Travel restrictions due to the pandemic meant that attendees from Aotearoa and across the globe would not have access to the international exhibition.

Therefore, our challenge question for this project was: How might we turn travel restrictions into an opportunity for making the arts more accessible?

Our answer was to collaborate with the Arts Council of New Zealand toi Aotearoa and Yuki Kihara to create an AI-supported virtual experience that opened access to the exhibition from anywhere.