Beer Jerk Run Club

07/04/2024 |

Faced with a crowded field of running clubs and a need for a stronger identity, Beer Jerk Run Club wanted to build a thriving community. They needed a cohesive brand, engaging merchandise, and wanted to reach more people.

I designed and implemented a comprehensive branding strategy, creating a distinctive visual identity, designing appealing merchandise, and supporting the organisation of key events, including the popular monthly “A F T E R S” run. I focused on building a strong foundation: creating a recognisable brand, enhancing the member experience through merchandise and events, and facilitating ongoing engagement through social media.

Live in Auckland?

Why not come along and join the run club. Every Monday at 5:30pm at the Small Gods Taproom. Alternatively follow us on instagram @beerjerkrunclub

Other projects

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

|     

Building Financial Literacy in North America

06/12/2023 |

With fierce competition and an abundance of financial content available, Discover wanted to turn their credit card blog into a best in class knowledge hub. It needed to reflect their visual identity and drive on page engagement.

Digital Arts designed and built a fresh mobile first content hub with a reworked and tested taxonomy that helps consumers find what they need and ultimately guides them to convert. We focused on getting the foundations right – making it accessible, enhancing the consumer experience and enabling Discover to publish efficiently.

Other projects

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

|    

Paradise, re-explored

07/08/2022 |

The work of Sāmoan-Japanese artist Yuki Kihara reclaims the work of Paul Gauguin’s from a Fa’afafine (Sāmoa’s ʻthird gender’) perspective. In 2021, Kihara became the second New Zealander of Pacific descent to be invited to global Biennales.

Travel restrictions due to the pandemic meant that attendees from Aotearoa and across the globe would not have access to the international exhibition.

Therefore, our challenge question for this project was: How might we turn travel restrictions into an opportunity for making the arts more accessible?

Our answer was to collaborate with the Arts Council of New Zealand toi Aotearoa and Yuki Kihara to create an AI-supported virtual experience that opened access to the exhibition from anywhere.

The outcomes

10,000+

IRL visitors to the exhibition during the first 4 days

14,000+

Virtual visitors to the exhibition

77,000+

Page views for the web experience

168

Countries virtually attended the exhibition

Other projects

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

|