Data Pinata Battle

03/05/2026 |

Created in 2022 by NZ telco 2degrees, he’s a digital character Kiwis could smash free mobile data out of, every day over summer. But after four summers of dishing out the data, the experience wasn’t hitting the same. Free data wasn’t enough and it wasn’t getting 2degrees any new customers.

Enter Data Pinata Battle, a web game where people battle it out online for free mobile data every single day over summer. People could create their own piñata, pick it’s armour, and invite their mates to battle it out with. The better the armour, the better chance of winning your battles.

For those on another network the game would store up all your stashed data, which they could claim at anytime by switching to 2degrees.

The big numbers

2.84M+

Battles fought

Competitive behaviour that keeps players returning and moving deeper into the experience.

1,260,488

Daily Loot Opens

A sustained habit loop that drives repeat engagement and primes players for conversion messaging.

224K+

Unique players

Repeat players, non-2d customers, and players building their own micro-networks.

  • A screen shot of 3

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Building a running community through brand identity

07/04/2024 |

Beer Jerk Run Club was getting lost in Auckland’s crowded running scene. Without a distinctive identity, they were struggling to build the tight-knit community they wanted.

I created a complete brand system from scratch—visual identity, merchandise people actually wanted to wear, and support for their monthly “AFTERS” runs. The brand needed to feel authentic to the club’s irreverent spirit while working across everything from Instagram to event posters.

The mascot that was created, affectionately called Tinny, resonated so deeply that 16 members have it permanently tattooed including myself. For some, it was their first tattoo!

What started as a branding project became the visual anchor for a genuine community, turning people into committed members who literally wear their club pride on their skin.

Live in Auckland?

Why not come along and join the run club. Every Monday at 5:30pm at the Small Gods Taproom. Alternatively follow us on instagram @beerjerkrunclub

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Building Financial Literacy in North America

06/12/2023 |

With fierce competition and an abundance of financial content available, Discover wanted to turn their credit card blog into a best in class knowledge hub. It needed to reflect their visual identity and drive on page engagement.

Digital Arts designed and built a fresh mobile first content hub with a reworked and tested taxonomy that helps consumers find what they need and ultimately guides them to convert. We focused on getting the foundations right – making it accessible, enhancing the consumer experience and enabling Discover to publish efficiently.

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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