Beer Jerk Run Club

Faced with a crowded field of running clubs and a need for a stronger identity, Beer Jerk Run Club wanted to build a thriving community. They needed a cohesive brand, engaging merchandise, and wanted to reach more people.

I designed and implemented a comprehensive branding strategy, creating a distinctive visual identity, designing appealing merchandise, and supporting the organisation of key events, including the popular monthly “A F T E R S” run. I focused on building a strong foundation: creating a recognisable brand, enhancing the member experience through merchandise and events, and facilitating ongoing engagement through social media.


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Paradise, re-explored

The work of Sāmoan-Japanese artist Yuki Kihara reclaims the work of Paul Gauguin’s from a Fa’afafine (Sāmoa’s ʻthird gender’) perspective. In 2021, Kihara became the second New Zealander of Pacific descent to be invited to global Biennales.

Travel restrictions due to the pandemic meant that attendees from Aotearoa and across the globe would not have access to the international exhibition.

Therefore, our challenge question for this project was: How might we turn travel restrictions into an opportunity for making the arts more accessible?

Our answer was to collaborate with the Arts Council of New Zealand toi Aotearoa and Yuki Kihara to create an AI-supported virtual experience that opened access to the exhibition from anywhere.

The results

IRL visitors to the exhibition during the first 4 days
Virtual visitors to the exhibition
Page views for the web experience
Countries virtually attended the exhibition


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