Keeping the Organic Edge

04/23/2025 |

In 80 days myself and DAN re-designed and rebuilt one of Australia’s largest property conglomerates’ Retirement Living Business Unit into a standalone Retirement Living business called Levande.

The post build saw an increase of 33%, to 100% in their Lighthouse scors across SEO, Performance and Best Practice.

The Site is now the main source of customer attraction, acquisition, conversion and retention with a capability to deliver on a 5 year multi-horizon resident experience transformation. It is integrated into Dynamics 365, Salesforce, Workato and Meta

The outcomes

80

Days to redesign, rebuild and re-platform

5000+

Pages of content and experiences

55+

Communities that were personalised and individually themed

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Refreshing Geoscape’s Digital Presence

03/31/2025 |

The Challenge

Geoscape, a provider of geospatial data for government and private sectors in Australia, needed a modern website that clearly communicated their value while being easy to navigate and maintain.

The Approach

We worked closely with stakeholders to define key goals and streamline the site’s structure. Through user research and testing, we refined navigation, content strategy, and design to ensure a seamless experience for diverse audiences.

The Result

The redesigned site aligns with Geoscape’s updated brand, making it easier for users to find information and understand their offerings. It’s visually engaging, intuitive to use, and built for long-term security and maintainability.

“We are proud that the website now better reflects our story, and I am personally pleased that its structure and design enable us to evolve it as we see fit.”

Dean Capobianco.
CEO, Geoscape Australia

The outcomes

211

Number of web pages in the original website

73%

Reduction in page loading times for new website

70%

Reduction in the carbon load of the new website

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Building a running community through brand identity

07/04/2024 |

Beer Jerk Run Club was getting lost in Auckland’s crowded running scene. Without a distinctive identity, they were struggling to build the tight-knit community they wanted.

I created a complete brand system from scratch—visual identity, merchandise people actually wanted to wear, and support for their monthly “AFTERS” runs. The brand needed to feel authentic to the club’s irreverent spirit while working across everything from Instagram to event posters.

The mascot that was created, affectionately called Tinny, resonated so deeply that 16 members have it permanently tattooed including myself. For some, it was their first tattoo!

What started as a branding project became the visual anchor for a genuine community, turning people into committed members who literally wear their club pride on their skin.

Live in Auckland?

Why not come along and join the run club. Every Monday at 5:30pm at the Small Gods Taproom. Alternatively follow us on instagram @beerjerkrunclub

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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