Beer Jerk Run Club

Faced with a crowded field of running clubs and a need for a stronger identity, Beer Jerk Run Club wanted to build a thriving community. They needed a cohesive brand, engaging merchandise, and wanted to reach more people.

I designed and implemented a comprehensive branding strategy, creating a distinctive visual identity, designing appealing merchandise, and supporting the organisation of key events, including the popular monthly “A F T E R S” run. I focused on building a strong foundation: creating a recognisable brand, enhancing the member experience through merchandise and events, and facilitating ongoing engagement through social media.


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Digital Workplace Research


To support the productivity and technology requirements of its employees, MSD needed to better understand their needs. This research project looked to discover, define and communicate these needs in the form of a design artefact that will guide the selection of devices and technologies that are most suitable to end users. 

To ensure data-driven design artifacts, quantitative approach was prioritised, supported by qualitative research. Interviews with MSD staff, coupled with dimension mapping and thematic analysis, shaped proto-archetypes. Surveying nearly 1,000 staff generated segmented Worker Types with distinct technology requirements.

The research is being used as part of the Digital Transformation Programme to inform device and technology solutions supplied to the 11,000 staff across Aotearoa. The Worker Type artefacts themselves are on display at MSD Home Office in Wellington, inviting engagement and feedback from the wider organisation.


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