Beer Jerk Run Club

Faced with a crowded field of running clubs and a need for a stronger identity, Beer Jerk Run Club wanted to build a thriving community. They needed a cohesive brand, engaging merchandise, and wanted to reach more people.

I designed and implemented a comprehensive branding strategy, creating a distinctive visual identity, designing appealing merchandise, and supporting the organisation of key events, including the popular monthly “A F T E R S” run. I focused on building a strong foundation: creating a recognisable brand, enhancing the member experience through merchandise and events, and facilitating ongoing engagement through social media.


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Promoting Real-World Connections

Real Mode has made a significant impact, with users averaging 3.3 hours of time disconnected from their phones. Collectively, users have accumulated 12.5 years’ worth of digital-free time. Additionally, 30% of participants considered switching to 2degrees after using Real Mode, demonstrating the feature’s success in promoting both digital wellness and brand engagement.

By encouraging users to pause their digital lives, Real Mode is helping Kiwis reconnect with the real world and cherish important life moments.

The outcomes

3.3 hrs

Average time without digital distractions, per person using Real Mode

12.5 yrs

Total time spent without distractions, from everyone using Real Mode

30%

Percentage of people who considered moving to 2degrees after using Real Mode


Discussion in the media

Little Black Book:

How 2degrees Encouraged People to Switch to Real Mode

News hub:

2degrees launches ‘Real Mode’ app to help Kiwis balance online and offline lives

Stop Press:

2degrees and TBWA\NZ ask people to switch off their phones (for a bit)

IT Brief:

2degrees helps working Kiwis switch off with new app

The work:

https://thework.awardsplatform.com/gallery/JkpobOKY/yDEgraBO?search=7b94831cf5a7aebd-3


Other projects

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