Beer Jerk Run Club

Faced with a crowded field of running clubs and a need for a stronger identity, Beer Jerk Run Club wanted to build a thriving community. They needed a cohesive brand, engaging merchandise, and wanted to reach more people.

I designed and implemented a comprehensive branding strategy, creating a distinctive visual identity, designing appealing merchandise, and supporting the organisation of key events, including the popular monthly “A F T E R S” run. I focused on building a strong foundation: creating a recognisable brand, enhancing the member experience through merchandise and events, and facilitating ongoing engagement through social media.


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2degrees Real Mode

To help encourage more balanced phone use, 2degrees has launched an initiative that rewards New Zealanders for putting their phones down for a bit, and spending more time with each other – for realsies. 
 
So let’s live life unfiltered and switch our phones off for a bit. Download the Real Mode app at www.realmode.co.nz


Discussion in the media

Little Black Book:

How 2degrees Encouraged People to Switch to Real Mode

News hub:

2degrees launches ‘Real Mode’ app to help Kiwis balance online and offline lives

Stop Press:

2degrees and TBWA\NZ ask people to switch off their phones (for a bit)

IT Brief:

2degrees helps working Kiwis switch off with new app

The work:

https://thework.awardsplatform.com/gallery/JkpobOKY/yDEgraBO?search=7b94831cf5a7aebd-3


Other projects

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