Discover Card Smarts
With fierce competition and an abundance of financial content available, Discover wanted to turn their credit card blog into a best in class knowledge hub. It needed to reflect their visual identity and drive on page engagement.
Digital Arts designed and built a fresh mobile first content hub with a reworked and tested taxonomy that helps consumers find what they need and ultimately guides them to convert. We focused on getting the foundations right – making it accessible, enhancing the consumer experience and enabling Discover to publish efficiently.