Burberry required a multi-platform social network. Thus allowing each employee to communicate with one another across the globe, share ideas via groups, allow Internal Communications to spread news and important information along with a host of other features.

The idea behind the design was to make it fully responsive and add new features to it such as the ability to nominate and track the Burberry Awards scheme, interact with groups and have new ways of sharing rich media with others. A brand new UI was implemented along with a custom icon set which paved the way for a new UI kit for Burberry on the whole.