Countdown Delivery Saver

03/20/2021 |

The first round of testing for Delivery Saver involved interviews with staff and real customers. During this phase, the project team spoke to customers who had used the delivery service in the past and asked them questions about their experience. They also spoke to staff members who were responsible for delivering groceries to customers and managing the delivery process.

Through these interviews, the project team was able to identify some common pain points that customers and staff experienced. For instance, customers mentioned that they often found delivery fees to be expensive and inconvenient, and that they would be willing to pay a subscription fee for free delivery. On the other hand, staff members mentioned that they sometimes faced challenges in managing delivery routes and schedules, and that the delivery process could be streamlined.

The project team used this feedback to make several changes to the Delivery Saver service. They decided to offer customers the option to pay for delivery on a per-order basis rather than requiring a subscription fee, which addressed the concerns of customers who preferred to shop in-store. They also worked on improving the delivery process by hiring additional staff and improving delivery scheduling.

The second round of user testing involved in-person interviews with a larger group of customers. During this phase, the project team presented customers with a prototype of the Delivery Saver service and asked for feedback. The team observed how customers interacted with the service and asked follow-up questions to understand any issues or concerns.

Overall, the Delivery Saver project was successful in providing customers with a convenient and affordable delivery option. By using a combination of interviews with staff and real customers, the project team was able to identify key pain points and make necessary changes to the service to address them. The team’s willingness to listen to feedback and make adjustments ensured that the service met the needs of its users and was ultimately successful.

The results

Customer sign up in first week
Average weekly basket size increased by
Percentage of customers who continued subscription

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Reimagining AirPortr

02/10/2020 |

In 2016 I was brought into AirPortr, a company that would deliver your luggage to and from London Airports.

Straight away the main goal was to create a new visual identity in preparation for the launch of a new booking service in partnership with British Airways launching in early October. This would enable the users luggage to be placed straight onto the plane. Magic!

First off a new design system and art direction had to be established to enable a quick launch. Along with this I took a lead role in the UX of the new booking flow on the website. Having a new product added a new layer of complexity to the system. As such constant reviews were essential both on a visual side to ensure constancy throughout the site and a UX side with rapid user testing to ensure ease and simplicity.

The visual identity of the website and other digital touch points continued to be expanded by myself with feedback coming from the heads of product, development, customer service and marketing.

Once the sketches and initial user flow was completed and approved by the stake holders the first passes of the UI were created. During the process flat, click-through prototypes were built in InVision and sent to testers via usertesting.com. These were then reviewed and any feedback rolled into the designs and sent back to the testers for further review.

Adding a personality

Although the user experience was received positively in the initial rounds of user testing, the visual style was not. To combat this a series of illustrations, each based on each section of booking were created.Once the sketches and initial user flow was completed and approved by the stake holders the first passes of the UI were created. During the process flat, click-through prototypes were built in InVision and sent to testers via usertesting.com. These were then reviewed and any feedback rolled into the designs and sent back to the testers for further review.

Portr GLUE

The design system created for AirPortr was called GLUE (Global Language for User Experiences). It was for use on the public website, booking flow, any social media pieces and the internal app that the drivers and warehouse workers would use.

It was built using Sketch’s library function and a PDF handbook created with the symbols. It was then shared using Google Drive to any other designers and developers that needed access. Below is a cross-section of the handbook and not the full guidelines.

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Department for Work & Pensions

11/27/2019 |

The DWP needed an omni-channel experience that enabled them to make their jobs easier. The application enabled users to perform feedback, read the latest news, learn new skills and search across the entirety of DWP for contacts.

A new character was created called ‘Digi’ which was built as a friendly face and digital assistant to help the user. The user could ask Digi anything they wanted via a chat interface.

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Listen to your gut

06/26/2019 |

The main target audience would be people aged 25-45 who wish approach their mental well-being in a holistic way. We are not trying to cure with food people with severe depression but help people overcome mild mental wellbeing problems.

  • Tracks & monitors mood vs food
  • Educates with tailored content
  • Inspires and motivates to have a healthier life-style

Simplified food and nutrition tracking

By using smart AI tech we can recognise foods and auto populate the users food diary before allowing them to tweak it. We also use basic groups to make the experience simpler and quicker.

After all, no wants to feel like a robot and count calories.

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Boots pharmacy app

03/29/2017 |

The current boots app was looking out of date and required an update. The UI was based on GEL, the Global Experience Language that was developed in trials. These trials included a Digital rewards card and Order & Collect, a new way of collecting parcels to make it easier for store colleagues and customers.

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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Burberry World

04/01/2016 |

Burberry required a multi-platform social network. Thus allowing each employee to communicate with one another across the globe, share ideas via groups, allow Internal Communications to spread news and important information along with a host of other features.

The idea behind the design was to make it fully responsive and add new features to it such as the ability to nominate and track the Burberry Awards scheme, interact with groups and have new ways of sharing rich media with others. A brand new UI was implemented along with a custom icon set which paved the way for a new UI kit for Burberry on the whole.

Other projects

  • Data Pinata Battle
    Season 4 of Data Pinata where people battle it out online for free mobile data every single day over summer.
  • Empowering Conservation Storytellers
    Equiping WWF Australia’s content creators with intuitive tools.
  • Keeping the Organic Edge
    Ensuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic

Get in touch

If you’d like to chat or simply interested in finding out more then please reach out.

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