The DWP needed an omni-channel experience that enabled them to make their jobs easier. The application enabled users to perform feedback, read the latest news, learn new skills and search across the entirety of DWP for contacts.

A new character was created called ‘Digi’ which was built as a friendly face and digital assistant to help the user. The user could ask Digi anything they wanted via a chat interface.

The main target audience would be people aged 25-45 who wish approach their mental well-being in a holistic way. We are not trying to cure with food people with severe depression but help people overcome mild mental wellbeing problems.

• Tracks & monitors mood vs food
• Educates with tailored content
• Inspires and motivates to have a healthier life-style

Simplified food and nutrition tracking

By using smart AI tech we can recognise foods and auto populate the users food diary before allowing them to tweak it. We also use basic groups to make the experience simpler and quicker.

After all, no wants to feel like a robot and count calories.

The current boots app was looking out of date and required an update. The UI was based on GEL, the Global Experience Language that was developed in trials. These trials included a Digital rewards card and Order & Collect, a new way of collecting parcels to make it easier for store colleagues and customers.

Burberry required a multi-platform social network. Thus allowing each employee to communicate with one another across the globe, share ideas via groups, allow Internal Communications to spread news and important information along with a host of other features.

The idea behind the design was to make it fully responsive and add new features to it such as the ability to nominate and track the Burberry Awards scheme, interact with groups and have new ways of sharing rich media with others. A brand new UI was implemented along with a custom icon set which paved the way for a new UI kit for Burberry on the whole.