With fierce competition and an abundance of financial content available, Discover wanted to turn their credit card blog into a best in class knowledge hub. It needed to reflect their visual identity and drive on page engagement.
Digital Arts designed and built a fresh mobile first content hub with a reworked and tested taxonomy that helps consumers find what they need and ultimately guides them to convert. We focused on getting the foundations right – making it accessible, enhancing the consumer experience and enabling Discover to publish efficiently.
Other projects
- Empowering Conservation StorytellersEquiping WWF Australia’s content creators with intuitive tools.
- Keeping the Organic EdgeEnsuring that Levande goes through a modern replaftorm of the digital experience platform while retaining all their years of organic traffic
- Refreshing Geoscape’s Digital PresenceDesigning a new web experience for Geoscape Australia that enhances their market positioning in the geospatial intelligence sector.