UI & UX design
In July 2016 I was brought into AirPortr. Straight away the main goal was to create a new visual identity in preparation for the launch of a new service launching in early October. First off a new design system had to be established along with simple design rules to enable a quick launch. Constant reviews were essential both on a visual side to ensure constancy throughout the site and a UX side with rapid user testing to ensure ease and simplicity.
The visual identity of the website and other digital touch points continues to be expanded by myself with feedback coming from the heads of product, development, customer service and marketing.
Once the sketches and initial user flow was completed and approved by the stake holders the first passes of the UI were created. During the process flat, click-through prototypes were built in InVision and sent to testers via usertesting.com. These were then reviewed and any feedback rolled into the designs and sent back to the testers for further review.